Before you share an identity document or request a withdrawal, you should understand why that information is needed and how it will be handled. Shamo Bet respects your privacy and is committed to protecting personal information. We collect account, verification, payment, activity and technical data to operate services, protect users and meet applicable obligations. Questions about Shamo Bet personal data can be directed through Contact Us.
This policy covers our website, mobile version, app, account services, sports and live betting, games, Keno, bonuses, payments, support channels and communications. It also applies to visitors who browse without registering and people who contact support before opening an account. “Personal data” means information that identifies you or can be linked to you; “processing” means collecting, using, storing, sharing or deleting it.
Who We Are
Shamo Bet provides online betting and gaming services for eligible adult users in Ethiopia, subject to applicable Ethiopian laws and regulations, relevant license conditions and regional restrictions. References to “we” mean the operator responsible for these services. Consult About Us for operator identification and License & Regulation for regulatory information. Before registering, verify the current operator details and regulatory status against the competent authority’s latest information; this policy is not evidence of licensing or government approval.
Information We Collect
The information needed depends on your interaction with us. Browsing generally involves technical data; registration, payments and verification require additional account-holder information. Collection should be limited to what is necessary for lawful, security, operational and regulatory purposes.
- Account data: name, phone number, email, date of birth, username and password-related security data.
- Verification data: identity documents, age-check results, customer due diligence information and fraud-prevention records. KYC, or “Know Your Customer”, means checks used to establish identity and eligibility.
- Transaction data: deposits, withdrawals, payment-method details, balance history and bonus activity.
- Betting and gaming data: bets, odds, results, live betting activity, Keno entries and game sessions.
- Technical data: IP address, device type, browser, app version, operating system, cookies and log files.
- Communications: support messages, complaints, emails, chat logs and call records where recording is used and appropriately disclosed.
- Responsible gaming data: limits, self-exclusion requests, risk indicators and account restrictions.
Provide only information requested for the stated purpose. Do not send unrelated sensitive documents or disclose passwords and one-time security codes to support staff.
How We Use Personal Data
We process Shamo Bet player information to create and manage accounts, confirm identity and age eligibility, protect login access, authorise payments and settle bets, winnings and bonuses. A withdrawal may require checks that the requester and payment details belong to the account holder; a bonus review may involve checking qualifying activity against promotion rules.
Other purposes include detecting multiple accounts, payment or bonus abuse, fraud and suspicious betting patterns; resolving complaints; improving the website, app, games and support; and sending essential service notices. Records may also support tax, accounting, anti-money laundering, licensing and regulatory duties where applicable, as well as responsible gaming controls. Marketing is sent only where permitted, with available opt-out options. Declining marketing does not stop necessary account or security messages.
Legal Basis / Lawful Reasons
Lawful reasons depend on the activity and applicable legal requirements. Processing may be necessary to provide requested services, fulfil legal obligations, protect users and the platform, prevent fraud or resolve disputes. Where consent is required, it must be obtained for the relevant purpose. Consent-based processing can be questioned or consent withdrawn through support, without cancelling separate lawful record-keeping duties.
You may ask which lawful reason applies to a particular use of your information. These general categories do not mean every purpose applies to every visitor or account.
Cookies and Tracking
Cookies are small files stored on your device; similar technologies can also recognise a browser or app session. They may maintain login sessions, protect accounts, remember preferences, analyse traffic and improve performance. Marketing measurement may be used where allowed and subject to required choices. See the Cookie Policy for details. Blocking essential cookies can affect sign-in or account functions; optional tracking should be distinguished from technologies needed to deliver the service.
Data Sharing
Shamo Bet does not sell personal data as a product. Information may be shared where necessary with payment processors, identity-verification providers, hosting and cloud providers, analytics and security services, customer support tools and professional advisers. These third-party service providers are outside organisations that perform specific functions for us.
Access should be limited to the information needed for the assigned purpose, with appropriate confidentiality and data-handling requirements. Disclosure to regulators, law enforcement or courts may occur when legally required. For example, a payment provider may need transaction details without needing your complete betting history.
International Transfers
Some providers may store or process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and suitable safeguards. The destination, recipient and purpose matter when assessing protection; overseas processing should not be treated as automatically equivalent to local storage. Contact us to ask about transfers relevant to your information.
Data Storage and Retention
We retain betting account data only as long as necessary for account operation, financial records, legal obligations, disputes, fraud prevention, responsible gaming and regulatory requirements. Retention depends on the record type and reason for keeping it, not a single period for all data. Account closure does not necessarily require immediate deletion: transaction evidence or a self-exclusion record may still need to be retained. Information should be deleted or anonymised when no longer required.
Security Measures
Shamo Bet data protection relies on reasonable technical and organisational measures. Depending on the system and risk, safeguards may include encryption, restricted access, secure login controls, monitoring, backups, fraud detection, staff confidentiality duties and internal procedures. No online system offers absolute protection.
For Shamo Bet account security, use a unique password and check the address before using Shamo Bet login. Avoid shared-device sessions and unverified app or APK download sources. On mobile, a familiar logo alone does not establish authenticity. If access or payment activity looks unfamiliar, contact support through an official communication channel promptly.
User Rights
Under applicable data protection laws, you may have rights to obtain information about processing, access your data, correct inaccuracies, request deletion or restriction, or object to certain uses. Some requests may be limited by legal, financial, security or regulatory record-keeping requirements. Identity verification may be necessary before records are released or changed.
- Step 1: Contact support through the published contact page and identify your request as a Shamo Bet privacy enquiry.
- Step 2: Describe the record or activity concerned and the action you want, without attaching unnecessary identity documents.
- Step 3: Complete any proportionate verification requested through an authorised service channel and retain the response for reference.
You can also ask about the complaint-handling procedure and any available escalation to a competent authority.
Age Restrictions and Children’s Data
Services are intended only for eligible adults. Shamo Bet must not knowingly collect data from underage users for account participation. A parent, guardian or user who believes underage information has been submitted should contact support so it can be investigated and handled appropriately. Review the Age Restriction Policy before registration.
Responsible Gaming and Account Restrictions
Account activity, deposit limits, self-exclusion requests and risk indicators may be processed to support responsible betting measures and enforce account restrictions. Keeping an exclusion record can help prevent access being restored contrary to a restriction. These controls are not a diagnosis of a medical condition. See Responsible Gaming for related information and support options.
Terms, Bonuses, and Payments
This privacy policy in Ethiopia should be read alongside the Terms and Conditions, relevant bonus rules and payment checks. Before depositing or claiming a promotion, compare the stated verification requirements, transaction limits, fees, processing times and withdrawal procedure. A convenient mobile interface does not remove those requirements. Use published terms rather than promotional claims to understand what records may be needed for payment authorisation or an anti-fraud review.
Updates to This Policy
This policy may change as services, laws, security practices or processing activities develop. The revised version will be published here, with additional notice where required. Revisit it when a new feature asks for different information, and contact us if the purpose or handling of that information is unclear.
Author: Abinet Mekonnen
Abinet evaluates usability across mobile and desktop interfaces. He reviews navigation, readable odds, forms, error messages, account guidance, bet confirmation, and the visibility of essential terms. Findings are supported by dated notes and screenshots cleared of personal information.